MATHIAS REBMANN
Creative Director
The Cologne Drug Help needed a campaign for responsible drinking targetting mainly teenagers. Our idea was to adress them not with moralized messages or shocking images but in a way they could relate to and would spread. And that is actually kinda fun. We used the internet trend of „inspirational quotes“ (hip blurry images with more or less wise quotes) and gave them a special twist: Instead of poets, writers or intellectuals we quoted drinks.
