MATHIAS REBMANN

The task was to develop a product packaging highlighting the key benefit of Festina dive watches: 100% waterproofness. This was to be achieved in a surprising way while at the same doing justice to the high-quality nature of the product. In order to accomplish this challenging task, we simply produced a transparent water-filled packaging or, more specifically, a resistant plastic bag containing the watch swimming in water: a real eye-catcher at the point-of-sales.