MATHIAS REBMANN

We further interpreted "The song of crafts" in this commercial. While the first year of the campaign focused on the diversity and power, the follow-up campaign was about what Germany’s craftsmen (and women) can achieve. Showing things crafted by them, craftsmen sing or say "DAS" — which means "THAT" in English. The images, voices and music swell until a whole choir sings "DAS". It ends with the statement "We can do THAT."