MOIA provides a ride-sharing service that will enhance existing public transportation systems. By combining individual journeys, roads are used more efficiently, which reduces emissions, noise, and traffic — and makes the city a much nicer place to live in. 90% of German drivers drive alone in their cars which is the main reason for unbearable traffic in our cities. It also means that 4 seats are empty in those cars. To dramatize this “waste” of space, we created a brand activation and let a giant drive through the city of Hannover. No one needs five seats. Except him!
Client: MOIA GmbH
Creative Direction: Mathias Rebmann, Arndt Poguntke
Producer: Bernd Bluhme
Director: Peter Dörfler
Production Company: Littlebigbang