Centuries ago mankind discovered a way to transfer consciousness into a new body. You wear bodies like clothes. The Dream of immortality came true. For the launch of the Netflix sci-fi show "Altered Carbon", together with Granny and Kira, we created an activation campaign around immortality.
We even made Netflix into an immortality program itself. With a subscription that lasts forever.
With just one single announcement video on Facebook and Twitter we triggered a chain reaction.
Granny and Kira created a challenge to answer an infinite number of questions, 4 possible answers, 10 seconds time, first wrong answer fails the challenge. Those who answer the most questions win a lifelong free subscription for Netflix. There’s only one try! After 48 hours with over 260,000 unique players, we had the 3 winners.
As teaser activation for pre-launch we put synthetic bodies into clone tanks like in the show. The tanks stood in public places as well as on selected events. Press and social media shared it.