MATHIAS REBMANN
Creative Director
The Rain is the first Danish Netflix original series and tells the story of a group of young people that have to survive in a post-apocalyptic world where rain is lethal.
Teaser Activation
Before launch, we started a teaser activation campaign promoting rain warnings. The message: Be prepared when the rain comes. The website "regenwarnung.de" contained safety measures you have to take in case of rain, a description of symptoms of rain poisoning, tipps for being prepared when the rain comes, and a link to the show.
A postcard mailing was sent to a large number of German households warning people of rain hazards.
Launch Campaign
Client: Netflix
Creative Direction: Mathias Rebmann, Arndt Poguntke
Production Company: FoxDevil Films
Director: Simon Ritzler, D.O.P.: Carlo Jelavic, Sound: Christian Menzel
Social Media Agency: Granny