The Rain is the first Danish Netflix original series and tells the story of a group of young people that have to survive in a post-apocalyptic world where rain is lethal.
Before launch, we started a teaser activation campaign promoting rain warnings. The message: Be prepared when the rain comes. The website "regenwarnung.de" contained safety measures you have to take in case of rain, a description of symptoms of rain poisoning, tipps for being prepared when the rain comes, and a link to the show.
A postcard mailing was sent to a large number of German households warning people of rain hazards.