A. Lange & Söhne made the battery redundant. With this simple construction.
To improve precision, we work with weights.
Why A. Lange & Söhne invented the great date display, you realize reading this copy.
Since 1845, we use a special precision tool: the human hand.
As soon as our watches run perfectly, we take them apart, again.
For the manufacturer of luxury watches, we created a new print campaign, featuring the relaunch of the famous „Lange 1“ watch. Every Lange & Söhne is assembled by hand, then tested, and then disassembled to refine and engrave the parts. It takes a watchmaker about 3 months to finish one of those precious watches and the average model is prized around 20,000 Euros.