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MATHIAS REBMANN

Creative Director

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 A. Lange & Söhne made the battery redundant. With this simple construction.

A. Lange & Söhne made the battery redundant. With this simple construction.

 To improve precision, we work with weights.

To improve precision, we work with weights.

 Why A. Lange & Söhne invented the great date display, you realize reading this copy.

Why A. Lange & Söhne invented the great date display, you realize reading this copy.

 Since 1845, we use a special precision tool: the human hand.

Since 1845, we use a special precision tool: the human hand.

 As soon as our watches run perfectly, we take them apart, again.

As soon as our watches run perfectly, we take them apart, again.

 A. Lange & Söhne made the battery redundant. With this simple construction.  To improve precision, we work with weights.  Why A. Lange & Söhne invented the great date display, you realize reading this copy.  Since 1845, we use a special precision tool: the human hand.  As soon as our watches run perfectly, we take them apart, again.

For the manufacturer of luxury watches, we created a new print campaign, featuring the relaunch of the famous „Lange 1“ watch. Every Lange & Söhne is assembled by hand, then tested, and then disassembled to refine and engrave the parts. It takes a watchmaker about 3 months to finish one of those precious watches and the average model is prized around 20,000 Euros.

mathias.rebmann@gmail.com   +49.173.5499850