MATHIAS REBMANN

60 billion pigs, cows and chicken are being eaten every year. Even people who love animals consume meat and deny a simple fact: Eating meat kills animals.
The Vegetarian Association Germany wanted to sensitize people to their contradictory behavior and make them change their minds. Our objective was to raise awareness for the Vegetarian Association Germany and spread their message not with a wagging finger but in a radical way, that would open people’s eyes: with the opening of the first restaurant that serves cat and dog meat.With a most disrupting social media campaign, we reached over 10 million people in 25 countries on 4 continents.